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S05619 Text:



 
                STATE OF NEW YORK
        ________________________________________________________________________
 
                                          5619
 
                               2023-2024 Regular Sessions
 
                    IN SENATE
 
                                      March 9, 2023
                                       ___________
 
        Introduced  by Sen. HARCKHAM -- read twice and ordered printed, and when
          printed to be committed to the Committee on Investigations and Govern-
          ment Operations
 
        AN ACT to amend the alcoholic  beverage  control  law,  in  relation  to
          restricting advertisements for alcoholic beverages

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:
 
     1    Section 1. Section 17 of the alcoholic beverage control law is amended
     2  by adding a new subdivision 10 to read as follows:
     3    10. To promulgate rules that require any holder of a license or permit
     4  issued pursuant  to  this  chapter  to  implement  responsible  drinking
     5  programs  that include comprehensive employee trainings on responding to
     6  circumstances in which individuals present signs  of  alcohol  abuse  or
     7  suffering  from  the  disease  of  alcoholism  and requirements for such
     8  licensee or permit holder to assess, prevent, and address alcohol  abuse
     9  by  users  under  the  age  of  thirty.  The authority shall establish a
    10  hotline or other method of communication that will allow any  person  to
    11  confidentially  report  information  about  prohibited  conduct  to  the
    12  authority. The authority shall promulgate rules governing  the  investi-
    13  gation  and  resolution  of  a  charge  of  any person purported to have
    14  engaged in prohibited conduct.
    15    § 2. Section 17 of the alcoholic beverage control law  is  amended  by
    16  adding a new subdivision 15 to read as follows:
    17    15. To promulgate rules that require any holder of a license or permit
    18  issued  pursuant  to  this  chapter  to  implement  responsible drinking
    19  programs that include comprehensive employee trainings on responding  to
    20  circumstances  in  which  individuals  present signs of alcohol abuse or
    21  suffering from the disease  of  alcoholism  and  requirements  for  such
    22  licensee  or permit holder to assess, prevent, and address alcohol abuse
    23  by users under the age  of  thirty.  The  authority  shall  establish  a
    24  hotline  or  other method of communication that will allow any person to
 
         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD09968-01-3

        S. 5619                             2
 
     1  confidentially  report  information  about  prohibited  conduct  to  the
     2  authority.  The  authority shall promulgate rules governing the investi-
     3  gation and resolution of a  charge  of  any  person  purported  to  have
     4  engaged in prohibited conduct.
     5    §  3.  The  alcoholic  beverage control law is amended by adding a new
     6  section 107-b to read as follows:
     7    § 107-b. Advertising restrictions. 1. As used  in  this  section,  the
     8  term  "advertisement"  shall  mean  any  notice  or communication to the
     9  public or any information concerning alcoholic beverages of  a  licensee
    10  or permit applicant through broadcasting, publication or any other means
    11  of dissemination, including electronic dissemination. Promotional activ-
    12  ities are considered advertisements for purposes of this section.
    13    2.  No person shall directly or indirectly promote, offer or advertise
    14  any alcoholic beverage to persons  located  in  New  York  state  unless
    15  licensed pursuant to this chapter.
    16    3.  Advertising  shall  be  based  upon  fact, and shall not be false,
    17  deceptive or misleading, and no advertising by or on behalf of a  licen-
    18  see shall:
    19    (a)  Use  any  type,  size,  location, lighting, illustration, graphic
    20  depiction or color resulting in the obscuring of any material fact;
    21    (b) Fail to clearly and conspicuously specify and state  any  material
    22  conditions or limiting factors;
    23    (c)  Depict  any person under the age of twenty-one consuming an alco-
    24  holic beverage and related activities; or
    25    (d) Fail to designate and state the name and location of the  licensed
    26  facility  conducting  the  advertisement.  The  location of the licensed
    27  facility need not be included on billboards within thirty miles of  such
    28  facility.
    29    4. Each advertisement shall, clearly and conspicuously, state an alco-
    30  holism  hotline  number  required  pursuant to subdivision seven of this
    31  section.
    32    5. Each licensee or permit applicant shall provide to the authority at
    33  its main office a complete and accurate copy of all advertisements with-
    34  in five business  days  of  the  advertisement's  public  dissemination.
    35  Licensees  or  permit  applicants  shall  discontinue the public dissem-
    36  ination upon receipt of notice from  the  authority  to  discontinue  an
    37  advertisement.
    38    6.  A licensee or permit applicant shall maintain a complete record of
    39  all advertisements for a period of at least two years. Records shall  be
    40  made available to the authority upon request.
    41    7.  (a)  Advertisements for alcoholic beverages shall contain an alco-
    42  holism assistance message comparable to one of the following: (i) If you
    43  or someone you know suffer from  alcoholism,  help  is  available.  Call
    44  (877-8-HOPENY)  or  text HOPENY (46769); (ii) Suffering from Alcoholism?
    45  Call (877-8-HOPENY) or text HOPENY (46769); or (iii) any  other  message
    46  approved in writing by the authority.
    47    (b)  Unless  otherwise approved in writing by the authority, the alco-
    48  holism assistance message shall meet the following requirements: (i) for
    49  signs, direct mail marketing materials, posters and other  print  adver-
    50  tisements,  the  height  of  the font used for the alcoholism assistance
    51  message must be the greater of: (1) the same size as the majority of the
    52  text used in the sign, direct mail marketing material, poster  or  other
    53  print  advertisement; and (2) two percent of the height or width, which-
    54  ever is greater, of the sign, direct mail marketing material, poster  or
    55  other  print  advertisement; (ii) for billboards, the height of the font
    56  used for the alcoholism assistance message must be at least five percent

        S. 5619                             3
 
     1  of the height or width, whichever is greater, of the face of  the  bill-
     2  board; (iii) for video and television, the alcoholism assistance message
     3  must  be visible for either: (1) the entire time the video or television
     4  advertisement  is  displayed,  in which case the height of the font used
     5  for the problem alcoholism assistance  message  must  be  at  least  two
     6  percent  of the height or width, whichever is greater, of the image that
     7  will be displayed; or (2) from the first  time  an  alcoholic  beverage,
     8  alcohol or the licensed facility name is displayed or orally referenced,
     9  and  on  a  dedicated  screenshot  visible  for  at least the last three
    10  seconds of the video or television advertisement. If the licensee elects
    11  to use this option, the height of  the  font  used  for  the  alcoholism
    12  assistance  message  displayed:  (A) during the advertisement must be at
    13  least two percent of the height or width, whichever is greater,  of  the
    14  image  that will be displayed; and (B) on the dedicated screen shot must
    15  be at least eight percent of the height or width, whichever is  greater,
    16  of the image that will be displayed; (iv) for websites, including social
    17  media  sites  and  mobile phone applications: (1) the problem alcoholism
    18  assistance message must be posted on each webpage or profile page and on
    19  any alcoholic beverage related advertisement posted on  the  webpage  or
    20  profile page; (2) the height of the font used for the problem alcoholism
    21  assistance message must be at least the same size as the majority of the
    22  text  used  in  the  webpage or profile page; and (3) for advertisements
    23  posted on the webpage or profile page, the height of the font  used  for
    24  the  alcoholism  assistance message must comply with subparagraph two of
    25  this paragraph.
    26    § 4. This act shall take effect on the one hundred twentieth day after
    27  it shall have become a law, provided, however that the  amendments  made
    28  to  section 17 of the alcoholic beverage control law made by section one
    29  of this act shall be subject to the expiration  and  reversion  of  such
    30  section  pursuant  to  section  4 of chapter 118 of the laws of 2012, as
    31  amended, when upon such date the provisions of section two of  this  act
    32  shall take effect.
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